Within the framework of the summer ?KODA service promotion, ADW!SE Agency created The Germs advertising campaign. The main goal was to attract the owners of 3+ year old ?KODA cars to health check in ?KODA service centers.
Our campaign was based on the premise that the people who form our target audience tend to somewhat neglect their own health while caring more about that of their nearest and dearest. In The Germs campaign we decided to remind the drivers that their family's safety depends on the driver's actions. By turning the blind eye to the faulting air conditioning system they are putting their whole family at risk, creating uncomfortable traveling conditions and allowing harmful germs freely invade their family's everyday life.
The key message of the campaign was Never play with your loved ones' health! But there is an alternative to this dangerous game, and you can choose it by taking your car for a check to ?KODA service center.
Within the framework of The Germs concept we developed an integrated campaign which included layouts for the press media, outdoor advertising and promotion in the Internet.